nycs.com.au case study

The Challenge
Nycs.com.au faced several challenges in establishing itself as a premier cleaning service provider:

• Creating a modern, engaging website to showcase their cleaning services and convert visitors into customers.
• Targeting a niche audience, specifically BnB property owners, through online advertising campaigns on Google Ads and Meta Ads.
• Ensuring fast, reliable website performance to handle increasing traffic while maintaining a professional user experience.
• Managing ad campaigns to maximize ROI while staying competitive in a crowded market.

Our Approach
To meet Nycs.com.au’s goals, we implemented a comprehensive strategy combining cutting-edge technology and targeted digital marketing.

• WordPress with Elementor Pro: The website was built on WordPress with Elementor Pro, providing a visually appealing, easy-to-navigate platform. The design was optimized for mobile users, ensuring a smooth experience across devices.
• DigitalOcean Hosting: The site was hosted on DigitalOcean, offering scalable and high-speed performance. This setup ensured reliability and fast load times, critical for maintaining a professional online presence.
• Targeted Google Ads Campaigns: We launched Google Ads campaigns focused on search terms like “BnB cleaning services Melbourne” and “short-term rental cleaning Melbourne.” This targeted strategy ensured Nycs.com.au appeared prominently in search results for their niche audience.
• Meta Ads for Social Targeting: Complementing Google Ads, we ran Meta Ads campaigns targeting Melbourne-based property owners and managers of BnB and short-term rental properties. Ads featured compelling visuals and clear calls-to-action, driving engagement and inquiries.

Enhanced Features

• Service-Specific Landing Pages: Dedicated pages for key services like BnB cleaning were created to improve conversion rates. Each page was optimized for SEO and included clear contact forms.
• Testimonials and Reviews: A section showcasing customer feedback was added to build trust and credibility.
• SEO Optimization: Keyword research was conducted to optimize the site’s content for local search terms, improving organic visibility.
• Integrated Analytics: Tools like Google Analytics and Meta Ads Manager were implemented to monitor performance and adjust campaigns for better ROI.

Results and Impact

• Increased Online Visibility: The website ranked highly for targeted keywords in Melbourne, attracting organic traffic from property managers and BnB owners.
• Higher Lead Generation: The combination of Google Ads and Meta Ads campaigns resulted in a significant increase in inquiries, with a noticeable rise in leads from BnB cleaning services.
• Improved Website Performance: Hosting on DigitalOcean ensured reliable uptime and fast load times, enhancing user satisfaction.
• Enhanced Conversion Rates: Service-specific landing pages and clear calls-to-action streamlined the customer journey, boosting conversions.

Conclusion
Nycs.com.au now stands as a leading cleaning services provider in Melbourne, catering effectively to the BnB and short-term rental market. By leveraging WordPress with Elementor Pro, DigitalOcean hosting, and strategic advertising campaigns on Google Ads and Meta Ads, we created a scalable and high-performing platform. This approach not only increased visibility and engagement but also positioned Nycs.com.au as a trusted name in Melbourne’s cleaning services market, driving sustained business growth.