seoacademy.lk case study

The Challenge
SEOAcademy.lk faced several challenges during its launch phase:

• The need for a scalable infrastructure to manage growing user demand and traffic surges during course launches.
• Ensuring efficient video delivery to subscribers while maintaining high quality and low latency.
• Reducing operational costs while delivering a premium user experience.
• Implementing a robust subscription model for seamless content access and payment management.

Our Approach
We focused on creating a scalable, cost-effective, and high-performing platform tailored to SEOAcademy.lk’s needs.

• Scalable AWS Architecture: Using AWS EC2, we implemented an infrastructure capable of dynamically scaling based on real-time traffic patterns. This ensured consistent performance, even during traffic spikes.
• S3-Based Video Delivery: We integrated Amazon S3 for video storage and CloudFront for content delivery, enabling fast and reliable streaming of tutorial videos. This architecture minimized latency and optimized the overall user experience.
• Ghost CMS Customization: The platform’s backend was built on Ghost CMS, customized to include subscription management, content gating, and seamless integration with payment gateways.
• AWS Startup Credits: We assisted SEOAcademy.lk in securing $5,000 in AWS startup credits, providing significant financial relief during the critical early stages. These credits allowed the platform to reduce hosting and infrastructure costs while focusing on growth.

Enhanced Features
To further elevate the platform, we introduced additional features:

• Mobile Optimization: Ensured the platform was responsive and accessible across all devices.
• Subscription Analytics: Enabled real-time tracking of subscription trends, helping the team optimize their offerings.
• User Engagement Tools: Included features like content previews and automated updates to enhance user interaction.

Results and Impact

• Improved Scalability: The AWS architecture supported a growing subscriber base without interruptions, enabling seamless operations during traffic peaks.
• Cost Efficiency: With the AWS credits, operational costs were significantly reduced, freeing resources for content creation and marketing.
• Enhanced User Experience: The combination of S3 video delivery and responsive design led to faster load times and a smoother user journey.
• Growth in Subscriptions: The user-friendly interface and premium content attracted a consistent influx of new subscribers, driving business growth.

Conclusion
SEOAcademy.lk exemplifies how modern cloud technologies can empower a platform to deliver high-quality, scalable solutions. By leveraging AWS EC2, S3, CloudFront, and the efficient Ghost CMS, we provided a robust infrastructure that ensures seamless performance and growth. The secured AWS credits played a pivotal role in establishing a cost-effective foundation for the platform’s success, positioning SEOAcademy.lk as a trusted resource in the SEO education market.