We turn your email list into a reliable revenue channel through lifecycle campaigns, automation flows, and disciplined list management. From welcome series to win-back sequences, every send is segmented and tied to a clear action. The focus is on owned-audience value that compounds, independent of ad platforms and their rising costs.
Lifecycle flows and automation
We map the customer journey and build automation flows that trigger on real behavior, including welcome series, abandoned cart and browse recovery, post-purchase nurture, and win-back sequences for lapsed subscribers. Each flow is sequenced with timing, conditions, and exit rules so messages stay relevant rather than spammy. Flows run continuously in the background, capturing revenue that one-off broadcasts miss. We document the logic so the program is easy to extend as your funnel grows.
Segmentation and list growth
We segment your list by behavior, lifecycle stage, purchase history, and engagement so the right message reaches the right people instead of one message to everyone. Sunset policies retire chronically unengaged contacts to protect sender reputation. On the growth side, we design signup forms, lead magnets, and preference centers that build a permission-based list of genuinely interested subscribers. Quality list growth matters more than raw size, because engaged contacts drive both deliverability and revenue.
Deliverability and sender reputation
Great emails are worthless if they land in spam, so we configure SPF, DKIM, and DMARC authentication and warm up sending domains correctly. We monitor inbox placement, bounce rates, spam complaints, and engagement signals that mailbox providers use to filter mail. List hygiene, suppression handling, and consistent sending volume keep your reputation healthy. When deliverability issues appear, we diagnose the root cause rather than masking symptoms, so your campaigns reliably reach the inbox.
Testing, reporting, and ESP setup
We run A/B tests on subject lines, send times, content, and calls to action, then apply what wins to future sends. Reporting covers open rate, click-through rate, conversion, and revenue per email so performance ties to outcomes, not just sends. We work fluently in platforms such as Mailchimp, Klaviyo, and HubSpot, configuring templates, automations, and integrations with your store or CRM. Each cycle ends with clear next steps grounded in the data.
What You Get
Lifecycle automation flows for welcome, cart recovery, post-purchase, and win-back
Audience segmentation strategy based on behavior and lifecycle stage
Email authentication setup with SPF, DKIM, and DMARC
Branded, responsive email templates and newsletter design
A/B testing program for subject lines, content, and send times
Reporting on open rate, CTR, conversion, and revenue per email
Why Teams Choose TurnGlobal
Owned-channel focus that builds revenue independent of ad platforms
Deliverability expertise so campaigns reach the inbox, not spam
Behavior-based segmentation and automation, not one-size-fits-all blasts
Platform fluency across Mailchimp, Klaviyo, and HubSpot
FAQs
Why are my emails landing in the spam folder?
Common causes include missing SPF, DKIM, or DMARC authentication, poor list hygiene, high spam complaints, or sending to unengaged contacts. We audit your setup and sending behavior, fix authentication, clean the list, and rebuild sender reputation so your emails consistently reach the inbox.
How is email automation different from sending newsletters?
Newsletters are scheduled broadcasts to your audience, while automation flows trigger automatically based on subscriber behavior, such as a signup or abandoned cart. Both have a role: newsletters keep your audience warm, and automated flows quietly capture revenue around the clock without manual effort.
Which email platform should I use?
It depends on your business model and integrations. We work with Mailchimp, Klaviyo, and HubSpot, recommending one based on your ecommerce or CRM stack, automation needs, and budget. We can also optimize and migrate within whichever platform best fits your goals.